InMyShoe Ltd Design consultancy using Mamut Enterprise as their business solution Background Sindy Birkelid, Director of InMyShoe Ltd is experienced in generating marketing campaigns for a range of clients, from small businesses to large corporations. InMyShoe helps customers communicate their brands effectively, by taking advantage of new technology, marketing segments and concepts. With Sindy focused on helping other businesses succeed, she knew she needed reliable management software to manage her business. She chose Mamut and is now reaping the rewards. Benefiting the entire business “InMyShoe purchased Mamut Business Software in 2004, and we’ve found it covers all elements of the value chain of the business. We have used Mamut to implement innovative e-business solutions for our clients. This led us to win the ‘Corporate Image Solutions provider of the Year 2006/2007’ award in Business Britain Magazine,” says Sindy. Sindy says Mamut provides wide ranging functionality which has led to great results in all areas of the business. With the software taking care of administration Sindy has had the opportunity to spend her time on value adding tasks. “The system has everything we need including sales and CRM, finance, and e-commerce. It has helped us improve our supply chain operations and increase efficiency and profitability. This has freed up time, reduced costs and let us focus on generating higher revenue. We have also used Mamut as a platform for our customers by fully integrating the solution with their website”. The benefits have impacted whole business and even helped InMyShoe reduce their carbon footprint. “Mamut has been particularly helpful in cutting down on transport through web based work, reducing the cost of servicing online and increasing our energy efficiency,” says Sindy. Most importantly InMyShoe have been able to drum up new business and strengthen their relationships with existing customers. As with most businesses Sindy says these relationships are a core part of InMyShoe’s brand. “Mamut’s solution has played a large role in our customer relationship management (CRM). We are able to attract customers to our website by offering them useful information and services. Also by improving supply-chain operations we can build business partnerships with business customers and suppliers. Our customer service is a key part of our company’s brand; enhancing trust and building sales,” says Sindy. Web Innovation Exploring the possibilities of integrated e-commerce has led InMyShoe to link animated Flash pages with products in the Mamut shopping cart. Sindy says this has allowed them to customise the online shop to fit customer brand identities by changing user defined text fields, design and colour schemes. “On customer web sites we have added images and compelling content to offer a more personalised service to our customers. The contact and FAQ page provides our clients with a channel for replying to customers that they would otherwise miss. “We have recently designed Bluhe’s online store. Mamut’s shopping cart lets customers quickly find products, and allows Bluhe to accept payments by credit/debit card done securely via WorldPay,” says Sindy. Apart from using Mamut to create well laid out and practical web sites, InMyShoe have used a variety of online marketing techniques to improve the visibility of their clients’ sites. Sindy says with an integrated web site the benefits go beyond online sales. “To ensure customer response,” says Sindy, “we also offer incentives such as online competitions. Mamut also gives our clients specific sales lists and web statistics on visitors to their site to see response per day, week or month. This also turns websites into useful sales leads for follow up”. Making good business better Sindy says InMyShoe has the knowledge and expertise needed to be successful. But Mamut Enterprise provides them with the resources to do so. “InMyShoe have specialist knowledge of digital branding and interface effectiveness to create a unique customer experience. Creating a professional partnership with Mamut and using Mamut Enterprise as a platform for our customers, lets us drive the company forward and expand our customer base,” says Sindy. InMyShoe recommends the software to businesses in featured editorials on media sites and trade magazines like Business Britain Magazine as well as through their own website; www.inmyshoe.com. The benefits have impacted whole business and even helped InMyShoe reduce their carbon footprint. “Mamut has been particularly helpful in cutting down on transport through web based work, reducing the cost of servicing online and increasing our energy efficiency,” says Sindy. Most importantly InMyShoe have been able to drum up new business and strengthen their relationships with existing customers. As with most businesses Sindy says these relationships are a core part of InMyShoe’s brand. “Mamut’s solution has played a large role in our customer relationship management (CRM). We are able to attract customers to our website by offering them useful information and services. Also by improving supply-chain operations we can build business partnerships with business customers and suppliers. Our customer service is a key part of our company’s brand; enhancing trust and building sales,” says Sindy. Web Innovation Exploring the possibilities of integrated e-commerce has led InMyShoe to link animated Flash pages with products in the Mamut shopping cart. Sindy says this has allowed them to customise the online shop to fit customer brand identities by changing user defined text fields, design and colour schemes. “On customer web sites we have added images and compelling content to offer a more personalised service to our customers. The contact and FAQ page provides our clients with a channel for replying to customers that they would otherwise miss. “We have recently designed Bluhe’s online store. Mamut’s shopping cart lets customers quickly find products, and allows Bluhe to accept payments by credit/debit card done securely via WorldPay,” says Sindy. Apart from using Mamut to create well laid out and practical web sites, InMyShoe have used a variety of online marketing techniques to improve the visibility of their clients’ sites. Sindy says with an integrated web site the benefits go beyond online sales. “To ensure customer response,” says Sindy, “we also offer incentives such as online competitions. Mamut also gives our clients specific sales lists and web statistics on visitors to their site to see response per day, week or month. This also turns websites into useful sales leads for follow up”. Making good business better Sindy says InMyShoe has the knowledge and expertise needed to be successful. But Mamut Enterprise provides them with the resources to do so. “InMyShoe have specialist knowledge of digital branding and interface effectiveness to create a unique customer experience. Creating a professional partnership with Mamut and using Mamut Enterprise as a platform for our customers, lets us drive the company forward and expand our customer base,” says Sindy. InMyShoe recommends the software to businesses in featured editorials on media sites and trade magazines like Business Britain Magazine as well as through their own website; www.inmyshoe.com.

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